why

To help people make the most of every moment.

To help people make the most of every moment.

As humans, we all share a precious commodity - time. It's a limited resource that shapes our lives. It's also what gives our existence purpose and significance. At When, we strive to understand how we can become more efficient with our time to achieve the greatest possible collective success.

Success, however, is not about spending every hour of our lives being productive. It's about doing the right things at the right time while enjoying the process. It’s taking care of our mental and physical well-being to truly appreciate the precious moments we’re given. Most importantly, it’s about finding the right balance in our lives.

Our mission at When is to leverage AI to help pave the way for a more efficient, happy, and balanced society. We believe that modern technology can and should be built in service of us — to help us make the most of every moment. It’s a core value that drives us as individuals and as a company, and we hope to inspire others to join us.